thehomestory.org

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.thehomestory.com/

Character length : 21

Title

Fannie Mae - The Home Story - A Window Into Housing In America

Description

A Window Into Housing In America

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Fannie Mae - The Home Story - A Window Into Housing In America
description: A Window Into Housing In America
url: http://www.thehomestory.com
site_name: Fannie Mae - The Home Story

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://thehomestory.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

Linkedin83

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Fannie Mae - The Home Story - A Window Into Housing In America

Character length : 62

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	4	3	7	0	0

Heading structure in the source code

<H3> Trending Topics
<H3> Most Popular Searches
<H1> The Home Story
<H2> Helping homeowners refinance and pay down student debt
<H4> Perspectives
<H4> Money & Mortgages
<H4> Business Trends
<H2> A Window Into Housing In America
<H4> Perspectives
<H4> Money & Mortgages
<H4> Business Trends
<H4> Perspectives
<H2> A Window Into Housing In America
<H2> Thinking about buying a home, but don’t know where to begin?
<H3> HOME by Fannie Mae™ app can help!Download Now

Word cloud

home8
fannie7
subscribe6
business6
perspectives6
housing5
mortgages5
money5
trends5
mae4
secondary4
presented4
story4
updates4
know3
email2
newsletter2
enter2
stories2
top2
week's2
laws2
loan2
hfas2
state2
zoning2
address2
into2
affordability2
america2
capital2
underwriting2
marketing2
servicing2
now2
terms2
policy2
privacy2
originating2
reporting2
executive2
responsibility2
stay2
management2
markets2
investor2
delivery2
below2
window2
shared2
development2
helping2
debt2
refinance2
affordable2
mortgage2
mba2

Keyword matrix

word	title	descriptions	heading
home
fannie
subscribe
business
perspectives
housing

Two Word cloud

business trends3
fannie mae3
mortgages business3
below to stay2
your email2
enter your2

Three Word cloud

subscribe for updates3
responsibility executive management2
secondary marketing underwriting2
america subscribe to our2
enter your email2
delivery investor reporting2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 12 images on this web page.

Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.90

Flesch Reading Ease

46.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.90

Dale–Chall Readability

7.80

SMOG Index

9.30

Spache Readibility

5.00

Number of letters

2479

Number of words

450

Number of sentences

Average words per sentences

Number of syllables

825

Syllables in words

861

Average syllables in words

1.83

Number of words in first three syllables

105

Percentage of word / syllables

23.33

Words not in Dale-Chall easy-word list

216

Words not in Spache easy-word list

150

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://use.typekit.net/oxb0cal.js
http://cdn.thehomestory.com/.. /conditionizr-4.3.0.min.js?ver=4.3.0
http://cdn.thehomestory.com/.. /modernizr-2.7.1.min.js?ver=2.7.1
http://cdn.thehomestory.com/.. /jquery.js?ver=1.12.4
http://cdn.thehomestory.com/.. /jquery-migrate.min.js?ver=1.4.1
http://cdn.taboola.com/libtrc/sjr-fanniemae-sc/tfa.js
http://cdn.taboola.com/libtrc/sjr-fanniemae-sc/tfa.js

List of render blocking css files

http://cdn.thehomestory.com/.. /styles.css?ver=4.8.1
http://netdna.bootstrapcdn.com/.. /font-awesome.min.css?ver=4.9.6
http://cdn.jsdelivr.net/jquery.slick/1.3.6/slick.css?ver=4.9.6
http://cdn.thehomestory.com/.. /normalize.css?ver=1.0
http://cdn.thehomestory.com/.. /plugins.concat.css?ver=1.0.1
http://cdn.thehomestory.com/.. /style.css?ver=1530384676

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.thehomestory.com/wp-content/themes/html5blank-master/js/lib/conditionizr-4.3.0.min.js?ver=4.3.0
http://www.thehomestory.com/wp-content/themes/html5blank-master/js/lib/modernizr-2.7.1.min.js?ver=2.7.1
http://www.thehomestory.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.thehomestory.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.thehomestory.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://www.thehomestory.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
http://www.thehomestory.com/wp-content/themes/thehomestory2016/library/js/scripts.min.js?ver=414891857
http://www.thehomestory.com/wp-includes/js/wp-embed.min.js?ver=4.7.2
http://www.thehomestory.com/wp-content/themes/thehomestory2016/library/js/post-infinite.js?ver=4.7.2

File size of all javascript files combined

1.24MB

Javascript minifying

You can save 787B (18% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.thehomestory.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6.1
http://www.thehomestory.com/wp-content/themes/html5blank-master/normalize.css?ver=1.0
http://www.thehomestory.com/wp-content/themes/thehomestory2016/library/css/plugins.concat.css?ver=1.0.1
http://www.thehomestory.com/wp-content/themes/thehomestory2016/library/css/style.css?ver=1495508106

File size of all css files combined

243.32KB

CSS minifying

You can save 1.6KB (46% compression) on the analysed URL by minifying the CSS files.

By minifying http://cdn.thehomestory.com/.. /normalize.css?ver=1.0 you can save 1.3KB (61% compression rate)
By minifying http://cdn.thehomestory.com/.. /plugins.concat.css?ver=1.0.1 you can save 272B (21% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

106.24KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://m.addthisedge.com/.. /_ate.track.config_resp	56 seconds
http://s7.addthis.com/js/300/addthis_widget.js	10 minutes
http://www.googletagmanager.com/gtm.js?id=GTM-T7L6LT	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /289775271374355?v=2.8.18&r=stable	20 minutes
https://scripts.demandbase.com/D0T14Igy.min.js	60 minutes
http://www.google-analytics.com/analytics.js	2 hours
http://cdn.taboola.com/libtrc/sjr-fanniemae-sc/tfa.js	4 hours

Speed test – Images

File size of all images combined

39.51MB

Image optimisation

You can save 26.8MB (67% compression) by optimising the images below:

By lossless compressing the http://cdn.thehomestory.com/.. /GettyImages-636690722.jpg you can save 11MB (75%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /GettyImages-148099801.jpg you can save 9.1MB (74%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /AA-Tanya-GettyImages-838137606.jpg you can save 1.8MB (75%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /rural-GettyImages-200286269-003.jpg you can save 1.5MB (71%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /MG-green-GettyImages-878320996.jpg you can save 1.4MB (68%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /MLSS-GettyImages-79120580.jpg you can save 955.4KB (75%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /GettyImages-906020130.jpg you can save 944.7KB (20%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /GettyImages-908207960.jpg you can save 228KB (68%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /ios-app-store-icon.png you can save 4.1KB (47%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /android-app-store-icon.png you can save 3.7KB (39%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /search-desktop.png you can save 3.2KB (25%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /The-Homestory-Logo.png you can save 3.1KB (27%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /home-by-fannie-mae-v2.png you can save 2.1KB (21%) data.
By lossless compressing the http://cdn.thehomestory.com/.. /The-Homestory-Logo-Mobile.png you can save 1,023B (44%) data.

Links

We found a total of 37 different links.
Internal links: 32
External links: 5

External links:

Link text (anchor)	Link strength
Presented by
Terms of Use
Privacy Policy
https://itunes.apple.com/.. /viewSoftware?id=983025390
https://play.google.com/.. /details?id=com.fanniemae.calculator

Internal links:

Link text (anchor)	Link strength
The Home Story
Perspectives
Money & Mortgages
Business Trends
http://www.thehomestory.com
About
mortgage
Millennials
homeready
Home
fannie
home ready
renters insurance
hockey rink
Helping homeowners refinance and pay down student debt By Jonathan M. Lawless, Vice President of Product Development and Affordable Housing, Fannie Mae
http://www.thehomestory.com/andrew-bon-salle-recaps-thoughts-shared-...
Andrew Bon Salle recaps thoughts shared earlier this month at MBA Secondary
http://www.thehomestory.com/state-hfas-helping-stabilize-communities...
State HFAs helping stabilize communities, driving loan volumes
http://www.thehomestory.com/changing-zoning-laws-target-affordabilit...
Changing zoning laws target affordability, with debt financing following
http://www.thehomestory.com/watch-for-multifamily-construction-costs...
Watch for multifamily construction costs to go up and up
http://www.thehomestory.com/neighborhood-decline-reversed-through-in...
Neighborhood decline reversed through inventive refinance program
http://www.thehomestory.com/originator-creates-a-niche-with-fannie-m...
Originator creates a niche with Fannie Mae HomeStyle Renovation
http://www.thehomestory.com/tech-savvy-lender-built-its-los-now-inte...
Tech-savvy lender builds LOS, now integrating with Day 1 Certainty
About The Home Story
Contact Us
http://www.thehomestory.com/#

Website security

104.25.89.35

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Sites on same ip

getrepairshopr.com

superphone-stage.com

Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of thehomestory.org